SMPLFD DETROIT | CLOTHING DRY GOODS & DESIGN
The face of our designs are bold, clever, and simple. Yet behind their immediate appearance is an air of mystery. We feel an enigmatic demeanor is more fashionable than the opposite so our designs merely elude to ideas, rather than state anything definitely. In other words, they are a door to enter, rather than a billboard that talks at you. In the world of t-shirt designs we strive to deliver sophisticated imagery, thoughtful design and evidence of semiotics. We are firm believers in "less is more" and we stay true to our blueprint, but do not carry boundaries with us. Any mystique conveyed through our aesthetics is undoubtedly directly inspired from living in Detroit - a mystical, ghostly place indeed. Read More.