SMPLFD Teams Up with Shinola for Willys - New Detroit Shop

February 18, 2015

Willy's Detroit ShinolaWe're excited to announce that we'll be teaming up with Shinola to create an exclusive collaboration line for their new store in Midtown Detroit, Willys.

A sister store to Shinola, Willys will be located a few doors down in a 2,900 sq ft space at 441 West Canfield - the same building that houses Shinola and Run Detroit today.  Opening in mid-June 2014, Willy's will carry a variety of American brands, including local companies Abigail Murry, Debbie Carlos, Detroit Rose Candles, Kate Tremel Clay, Kerosene Fragrances, Lost and Found Vintage, and Rebecca Grubba.

“We feel the Willys Detroit concept store will complement the nearby retail offerings and help to make the area a shopping destination.” Shinola CEO Steve Bock said in a statement.

We're very humbled to have this opportunity to work with the team at Shinola to design and produce an exclusive line that represents both Willy's and SMPLFD aesthetic.

For more info, head over to

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