SMPLFD Teams Up with Shinola for Willys - New Detroit Shop

February 18, 2015

Willy's Detroit ShinolaWe're excited to announce that we'll be teaming up with Shinola to create an exclusive collaboration line for their new store in Midtown Detroit, Willys.

A sister store to Shinola, Willys will be located a few doors down in a 2,900 sq ft space at 441 West Canfield - the same building that houses Shinola and Run Detroit today.  Opening in mid-June 2014, Willy's will carry a variety of American brands, including local companies Abigail Murry, Debbie Carlos, Detroit Rose Candles, Kate Tremel Clay, Kerosene Fragrances, Lost and Found Vintage, and Rebecca Grubba.

“We feel the Willys Detroit concept store will complement the nearby retail offerings and help to make the area a shopping destination.” Shinola CEO Steve Bock said in a statement.

We're very humbled to have this opportunity to work with the team at Shinola to design and produce an exclusive line that represents both Willy's and SMPLFD aesthetic.

For more info, head over to Mlive.com.





Leave a comment

Comments will be approved before showing up.

Sizing Chart
Men's / Unisex 
  Chest to Fit:
XS Extra Small 31" - 34"
S Small 34" - 37"
M Medium 38" - 41"
L Large 42" - 45"
XL Extra Large 46" - 49"
2XL Double Extra Large 50" - 53"
3XL Triple Extra Large 54" - 57"
4XL Quadruple Extra Large 58" - 61"

 

 

Women's Specific
Fits Sizes:
S Small 0 - 4
M Medium 4 - 6
L Large 8 - 10
XL Extra Large 10 - 12
2XL Double Extra Large 12 - 16