SMPLFD x Detroit City FC Merch Collaboration Announcement

SMPLFD, the Detroit-based clothing brand, and custom apparel company, has teamed up with Detroit City Football Club for their latest merchandise collaboration.

Designed by the SMPLFD team, and printed at their production facility in Detroit’s Islandview neighborhood, the limited-edition six-piece collection features streetwear-inspired wearables; including t-shirts, sweatshirts, and headwear.

“The SMPLFD brand, along with the owners, have roots in soccer.  The company was founded at a time that myself and one of my business partners, Andrew Davis, were working at a soccer retailer & uniform company,” says Justin Fishaw, SMPLFD’s Co-Founder.  “We’re lifelong soccer players and fans, so collaborating with Detroit’s professional soccer team is a great opportunity to combine a few of the things we love most: design, apparel, and soccer.”

The collection will be for sale online at starting August 12th, and in-person at Keyworth Stadium on August 13th as Detroit City F.C. takes on the Oakland Roots at 7:30 pm.


SMPLFD is a Detroit-based clothing company founded in 2007. Owned and operated by three locals, SMPLFD is both a streetwear brand and a custom clothing production facility. Located in a recently renovated warehouse space in Detroit's Islandview neighborhood, SMPLFD specializes in screen printing, embroidery, and graphic design to produce custom wearables and accessories for their brand and for clientele. 

About Detroit City Football Club: Founded in 2012, Detroit City Football Club has established itself as one of the most talked about soccer teams in North America. The club’s motto, “Passion for Our City, Passion for the Game,” evokes the three ideas the grassroots organization was built upon: to satisfy the demand for soccer in downtown Detroit, represent the city in a positive light, and build community through the beautiful game. Learn more at